CESLC wanted to refresh its brand to better reflect its reputation as a leader in care and residential living for older adults. The site refresh included an overhaul of the information architecture, and new photography that did not just capture the beautiful campus, but the people who live and work on it and create the welcoming atmosphere CESLC is known for. Foundry19 provided a full suite of services for the project, including photography oversight, copywriting, event registration capabilities, and integration with their existing Blackbaud setup.
Planning is an integral part of our process. We start with a discovery phase to understand your brand, your current pain points, and your future goals. With a firm understanding of who you are, we then map out the ideal structure for organizing your content. We involve our clients every step of the way, making sure they understand and are on board with our recommendations.
