American Institute for Cancer Research
For over thirty years, AICR has led the charge in funding cancer research and promoting research-backed recommendations for diet and lifestyle that help prevent cancer. The non-profit’s content-heavy site benefited from clear, intuitive site navigation and a robust site search feature. A 5-minute Cancer Health Check tool was also created to help users quickly understand their cancer risk. Integration with their existing Salsa CRM setup allowed them to easily process donations via the site.